Connecting With Your Audience: Using Instagram to Build a Crypto Community

Nov 24, 2023

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Social media is a hugely powerful tool across every industry, but one that is well and truly thriving and effectively made its name through it is the world of cryptocurrency. News travels fast on social media, and it’s fair to say that many people who have generated serious amounts of wealth from it quite probably couldn’t have without the power of it.

For anyone passionate about cryptocurrency who wants to build a business and social media presence around it, Instagram is certainly one of the best platforms to be on right now, alongside TikTok.

The crypto community on Instagram is huge, but how do you get your share of it? Well, there are a number of options for you.

Firstly, build a profile that people buy into

Of course, first up, you need to create an Instagram account that people buy into. That effectively means them buying into you. You need to be authentic, compelling, and create content that has an identity and differentiates from the many other out there, of which there are many.

Your bio should be clear and, again, be engaging and offer up a little bit on your brand identity. Your profile picture should do the same, allowing people to understand that you’re serious about crypto. That’s not quite going to be the case if you’ve got a cocktail in your hand and pulling a silly face.

Use relevant hashtags

While it’s important that people see your content, whether that be videos or images, you need people to see it. Utilising will get you in the eyes of an active audience, and if your content is good enough, then you’ll begin to pick up followers.

Alongside your hashtags, the written description should also intrigue users enough to watch your videos, and from there, it’s all about showcasing your expertise and personality to get them on board.

Utilise marketing tools

It’s a competitive market out there, so applying a solid marketing strategy and using the tools that are available can significantly help.

Influencers can benefit from numerous features that social media provides them with. For example, an will help users easily save content from Instagram, such as posts, reels and stories. Compared to the old-fashioned screen recording solutions, this tool does not alter the quality of the content and allows Instagrammers to download anything they need from other users.

Meanwhile, paid advertising will get you in front of the right audience, and tracking which posts do well and which don’t can help you tailor your content, ensuring every post you publish is useful to your followers.

Collaborate with other influencers

As you build your profile in the space, you may start to make friends in the community, particularly if you regularly participate in discussions, which is a must for anyone starting in the industry and on Instagram.

As relationships grow, you can leverage other influencers’ followings, as they can yours, as well as create some pretty unique content for users. It’ll help build your authority in the space and put you out there to a much wider audience.

Finally, be active!

Far too many influencers run out of steam too quickly, with half-completed profiles and lazy content. Don’t be that person, it won’t take you very far.

Use all the advice above and use it regularly. The more active you are, the more you get involved with discussions and put your posts in front of the right people through effective marketing, the more likely people are going to be interested in your crypto content.

Your community will then start to grow and shine, having your seat at the table in what is an exciting and thrilling corner of Instagram and a corner that can indeed be highly lucrative too.

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